Stena Line
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Challenge
Stena Line was preparing to mark 30 years on the Irish Sea and celebrate the launch of the new Stena Futura, with events in Dublin and Belfast. Two significant occasions centred on heritage, progress and forward motion.
Strategy
Working closely with Stena Line’s brand team in Gothenburg, we developed a creative approach that would support the master brand while giving both events a subtle but unified character.
Identity
We created an event marque and applied it across the different touchpoints surrounding the celebrations. We also scripted and assisted in the production of two event films, alongside designing invitations, menus, flags, signature walls, staging and other event materials.
Outcome
A joined-up suite of creative that helped bring both celebrations together, from the first invitation through to the events themselves.