Sir Gareth Southgate
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“Pale Blue Dot built something that feels true to who I am and what I believe in. The team captured the spirit of 1071 perfectly − calm, grounded and purposeful.”
Challenge
Gareth Southgate's reputation was established. His personal brand wasn't. As he moved beyond football into media, education and leadership consulting, he needed an identity that reflected who he actually is, not just what he'd achieved on the pitch.
Strategy
A deep personal brand discovery process defined his purpose, values and narrative voice: grounded in integrity, clarity, courage, humility and progress. These principles became the foundation for both his personal communications and a new media platform built to last beyond any single role or moment.
Identity
1071 Media was built around a single idea: More than a number, a reference to Gareth's place as the 1,071st England player, reframed as a symbol of legacy and intent. A dynamic, globally scalable identity reflects the platform's energy and purposeful character across brand, tone of voice and digital experience.
Outcome
A brand that feels true to the man behind it, and a platform built to grow with his ambitions in storytelling, education and leadership.