Gilbert-Ash
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Challenge
Gilbert-Ash had the reputation and the results. What it lacked was a clear expression of what united its people, partners and projects: something that could differentiate the business in a competitive industry and give its culture a name.
Strategy
Through research and workshops, one idea kept surfacing: the way Gilbert-Ash works is as distinctive as what it builds. Collaboration isn't just a value, it's the method. As One became the brand idea, the culture platform and the creative foundation.
Identity
A bold red palette, clean design and a tone of voice defined by three principles: Assured, Open, Candid. Culture materials and film brought the idea to life for employees and partners alike.
Digital
A visually rich, image-led website lets the projects take centre stage, with subtle motion reinforcing the As One philosophy. Built on a scalable CMS for easy content management, with full performance and accessibility compliance.
Outcome
A brand as strong as the buildings they build, and a culture platform that gives the whole business something to stand behind.