Charles Brand
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“The Pale Blue Dot team understood our business, our people and our ambitions from the start. The new identity captures the energy and innovation that drive us.”
Challenge
With 190 years of history behind it, Charles Brand had the reputation but not the brand or website to reflect its modern approach to civil engineering, its commitment to sustainability, or the scale of its projects across the UK and Ireland.
Strategy
We positioned Charles Brand as a forward-thinking engineering company whose ambition matches its heritage. 'Better ideas for a brighter world' reframes the business not just as builders but as thinkers. A company that takes responsibility for the impact of what it creates.
Identity
With brand work spanning language, design and web, we created a refreshed visual identity rooted in engineering precision with creative optimism. The film and photography we produced go even further to bring these projects and people to life.
Digital
A full UX and UI design project built around the depth and quality of Charles Brand's project portfolio. Sector-led navigation across Marine, Infrastructure, Rail and Utilities makes a wide-ranging business easy to explore. The design is immersive and image-led, letting the scale of projects speak, while a scalable CMS gives the internal team control over projects, news and recruitment. Built for performance, with video integration and a clean mobile experience throughout.
Outcome
A platform that does justice to 190 years of agile thinking and positions the company confidently for the next chapter.