Bible Study Fellowship
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Challenge
To establish a modern, unified online platform for Bible Study Fellowship (BSF) that elevates their brand aesthetic while streamlining their digital offerings. The goal was to create an intuitive visual and structural framework, built on a new enterprise-level Umbraco platform, that could drive user engagement, comply with global standards, and scale seamlessly with BSF's expanding product ecosystem.
Strategy
Working closely with the BSF team, we recognised the need to consolidate a fragmented digital presence under bsfinternational.org, without losing the warmth and mission at their core. We created a user-centred digital strategy designed to guide diverse audience personas toward the right study resources, local group connections, and digital products. To support this at scale, we architected and built a new enterprise Umbraco site: a flexible content management foundation capable of handling multi-region content, complex taxonomy, and BSF's growing catalogue of studies and resources.
Technical
Through intuitive navigation, accessible design components, and clear call-to-action pathways, the new platform seamlessly balances beautiful storytelling with functional utility for an effortless user experience. The Umbraco build underpins this: a robust, editor-friendly backend that gives BSF's team full control over content, without compromising the polish or performance of the front end.
Outcome
By replacing disparate touchpoints with a cohesive, scalable ecosystem optimised for global accessibility, privacy compliance, and modern search (including AI discovery), and by delivering it on an enterprise-grade Umbraco foundation built for long-term growth, BSF now has a digital home as impactful as its mission.