The MAC
What we did
We started with a brand development process that dug deep into the ethos and values of the organisation to reveal a new proposition and a refined tone of voice. We now implement the work across print advertising, sales collateral and radio commercials on an ongoing basis.
Why we did it
The MAC is a cultural hub and since opening in 2012 has quickly become a beacon for the ongoing regeneration of Belfast. After five great years, The MAC wanted to probe their brand with a refresh to ensure it remained socially relevant and culturally significant.
Worth a mention
The refreshed MAC brand drew inspiration from an eclectic range of personality characteristics that included Grayson Perry, Meryl Streep, Seamus Heaney and David Hockney.
