Word Association

As a follow-up from our briefing for the Pale Blue Dot Illustration Awards last week, Kristian has put together this short tutorial on using the word association technique to tackle big briefs.

Questions in the comments.

pbd_andi

Andi McCarroll

Andi is the Creative Director at Pale Blue Dot. His animation work has been featured on the International Designers’ Network Best of 2011 showreel as critics paid homage to the best of the best in a global marketplace. He has won a Reed Award for the agency for a Political Broadcast he animated for The Alliance Party of Northern Ireland.

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