Who knows what Groupon were thinking when they produced these ads for Super Bowl XLV. It was their first shot at the big time and they seem to have attracted a fair bit of controversy, being criticised for making light of the plight of the Tibetans, deforestation and declining whale populations.
Rohit Bhargava, a professor of marketing at Georgetown University, tweeted:
“Groupon seems to have achieved the unique feat of paying $3M to lose customers who previously loved them.”
Groupon have duly responded with the following statement to explain the ads: “When groups of people act together to do something, it’s usually to help a cause. With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause (such as “Save the Whales”), but then it’s revealed to actually be a passionate call to action to help yourself (as in “Save the Money”)?”
And here they are – love them or loathe them
What are your thoughts?