Some predictions for 2011

Here we are again. It’s the start of another year. 2011. But what will 2011 bring in web, social media and marketing? Below are a few of our thoughts.

1. Barriers lowered again

Imagine 10 years ago someone saying to you you’d be writing a public diary for potentially millions of people – friends, family, colleagues, strangers to see with included photos and video? You would have said, not me. Who in their right mind would do that? Well you are. For the older generation the internet is a place to post stuff. For the younger generation it’s part of their lives. It’s natural to them. They don’t think it’s strange. They don’t really know any different. Advances in mobile technology now mean that people are instantly sharing every thought, activity, photo, video and more. Could it get to the stage that we censor even less of what we share? Imagine walking around with a video camera on you at all times or your mobile device constantly updated Google Places or Facebook places with your location. Nuts right? Barriers are being lowered and people are shedding layers of privacy – just like our friend in the photo (Mike’s friend actually).

2. More Photos

As per point 1, I think we will see even more photo sharing on staus updates. We are hooked on Instagram and it’s so simple but the new iPhone has 2 cameras – one front facing that allows us to photograph ourselves (I hope you don’t break the camera). Great! Have a look at Daily Booth to see it in action.

3. More video

And more video being served in search. It’s now a proven fact that video works. It helps convert sales and is now so much more shareable. We may well see a video version of Instagram.

4. Google give up on the social war

Google needs to concentrate on what it’s good at – search, mobile and video. Maybe they should join forces with Facebook and integrate search. The algorithm is changing to put more focus on user reviews. And why not? We make decisions mainly based on recommendation and recommendation from people we trust is much more powerful. Add a tighter integration with social and we could soon be seeing results served to us based on what our peer group like. Move it on a bit and the higher results would be based on what the peers we interact with most recommend.

5. Celebs exert more influence on marketing

This is something we have seen first hand at Fleming Steele and it works. More and more celebs have seen the opportunity to promote and endorse and are cashing in. There has never been a better time for them as the use of Social Networks and platforms such as Facebook and Twitter allow real-time, speedy engagement with the taget audiences. Mobile enhances it. As per the point above, if you are loyal to a celeb you trust them. People buy on trust.

Have you heard of Klout? It’s the standard of influence on the web. We may be seeing a link up with places services so when high level influencers check in the venue stands out more.

6. More Social Spend

Again we’ve seen it happening. 2011 is going to see a bigger corporate spend on social web and lesser on traditional PR and advertising.

7. More HTML – less flash

2011 should see a deluge of HTML5 sites and app development. Less flash development will take place.

8. More tablets

No not for the headaches caused by looking at screens for long periods but more people using tablets. For too long people have been buying machines that are much too powerful for them. If you use the internet, a word processor and email you don’t need a desktop capable of rendering video.

What do you think is going to happen in 2011? Share your predictions below.


Jaime Steele

Jaime specialises in brand strategy, creative concepts, naming strategies, digital media marketing and technical project management. He has a strong background in delivering and managing social media and digital marketing campaigns for both small start-ups and blue chip companies.

He has also worked with many top professional athletes, advising on personal branding, sponsorship and social media.