We’ve seen it with newspapers and we are seeing it massively with TV. The new media channels helping to bring old media to life. You only have to look at the Times application for iPad to realise where it’s going. When you see how good it is you are more than happy to pay for it. Even the advertising on it is special. The ads are now high definition and interactive; linking out to microsites, playing videos and allowing the target to consume it in a variety of forms and engage with it.
Many people commented on the death of traditional media when new media, social and digital media sprang up. We said it back then and we are still saying it. It’s not the death of traditional media but shift in how users consume it and become aware of it.
The below video highlights of the best integrations of Twitter on TV including hashtags on-air, handles on-air, live-tweeting and curated Tweets.