Our golden thread

Strategic planning is the central pillar that supports everything we do. It’s our golden thread – the message running right through our stick of seaside rock. It aligns what we do to your overall business objectives.

We believe that without a strategy in place before you commission a piece of marketing, there’s no point spending time and money on creative output. Creativity for its own sake is just art. And unless you are an art collector it’s not really worth indulging in that sort of thing. That’s why we do a lot of work before we start the actual work.

We’ll assess your overall business objectives, plotting any stepping-stones along the way. We’ll look at what your competitors are doing. We’ll examine where you’ve been before and give you options to explore moving forward.

The strategic plan can take many forms. A brand proposition, a digital roadmap and a customer service process are just a few of the many strategic routes we plot. It’s common sense really, but it’s surprising how uncommon it actually is.


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