Rio Ferdinand

What we did

Relaunched Rio’s iconic FIVE apparel brand with a new Shopify store that included order fulfilment integration and SEO; completely redesigned Rio’s New Era sports agency website, developed a new identity and a website for his own personal brand. All work was based on user research, analytics and testing and we also supported the sites with digital marketing and content creation.

Why we did it

The FIVE relaunch coincided with the release of a new hat range; New Era underwent a strategic refresh that included a new value proposition and Rio was keen to leverage his personal brand equity to explore new career avenues and marketing opportunities.

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Worth a mention

We monitor daily traffic to refine the FIVE sales funnel and deliver consistently high conversion rates. We also created graphics packages for Rio’s recent television documentaries and have started working with some of New Era’s athletes to help them unlock new revenue opportunities.

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