Pale Blue Dot’s Christmas Crackers 2016

Pale Blue Dot Christmas Crackers 2016

December seems to go twice as fast as any other month. A blur of amazon prime deliveries and Christmas parties, wrapped in fairy lights and survived through the consumption of seemingly endless supplies of turkey.

For businesses, it’s a key time to engage with both returning and new customers in advance of Christmas day. In the weeks and months leading up to Christmas we work with brands to develop complex digital engagement campaigns, emotive email marketing, savvy social pieces and much more.

You might think that all this time spent looking at Christmas would kill our spirit for the season.

You would be wrong.

Come November we are itching for the Christmas market, office tree and the playlist that would turn even the biggest Gringe into Buddy the Elf. Like the rest of the world we patiently wait with a healthy mix of eager enthusiasm and scepticism to see whether heavyweights of the Christmas category John Lewis will knock it out again or if anyone can steal their title.

In a saturated and hyped up market there are both good and bad Christmas adverts and very few that lie in between. Christmas adverts are a special breed of TV adverts, attracting more scrutiny than at any other time of the year. Good or bad they create a talking point for the brand and this year’s offering were no different. As always the race for the studio favourite has been fiercely contested, with plenty of choice again it was a tough task to narrow this down to our top three. However with ballots cast, here in no particular order are Pale Blue Dot’s Christmas crackers:

1. John Lewis- ‘Buster the Boxer’

2. M&S- ‘Christmas with love from Mrs Claus’

3. H&M- ‘Come together’

Following the major events that we have seen in 2016, Brexit, President Trump and the ongoing refugee situation throughout Europe it was good to see brands and advertising agencies responding to the nations mood accordingly. Christmas adverts have seen a shift this year and now we all require that box of Kleenex for tears of laughter.

Let us know which is your favourite.

pbd-jonny

Jonny Agnew

Jonny is an Account Executive, brand planner, content creator and insight researcher.

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