Our must-see TED Talks for marketing

To follow on from Mike’s piece on curiosity yesterday I thought it would be a nice Friday treat to share our favourite TED talks videos with you. As Stephen Fry pointed out in ‘The Fry Chronicles’ today information is all around us, it’s easier than ever to learn, we just have to bend down and pick it up. So here are five great bits of learning for you.

“If you are hungry for food you are prepared to hunt high and low for it. If you are hungry for information it is the same. Information is all around us, now more than ever before in human history. You barely have to stir or incommode yourself to find things out. The only reason people do not know much is because they do not care to know.

Picture the world as being a city whose pavements are covered a foot deep in gold coins. You have to wade through them to make progress. Their clinking and rattling fills the air. Imagine that you met a beggar in such a city.

‘Please, give me something. I am penniless.’

‘But look around you,’ you would shout. ‘There is gold enough to last you your whole life. All you have to do is to bend down and pick it up!'”

Stephen Fry – The Fry Chronicles

1. Elizabeth Gilbert – A New Way to Think About Creativity

2. Seth Godin – The Tribes We Lead

Simon Sinek – How Great Leaders Inspire Action

4. Malcolm Gladwell – What We Learn From Spaghetti Sauce

5. David Pogue – Simplicity Sells


Jaime Steele

Jaime specialises in brand strategy, creative concepts, naming strategies, digital media marketing and technical project management. He has a strong background in delivering and managing social media and digital marketing campaigns for both small start-ups and blue chip companies.

He has also worked with many top professional athletes, advising on personal branding, sponsorship and social media.