Doomsday has arrived.

If your website isn’t mobile-friendly and relies on search for its traffic you could have a little problem on your hands. Google’s latest algorithm update, dubbed by many as mobile-geddon is being rolled out today. This is a major change by the search giant and a further step towards making online information more accessible and the web a better place for its users. Google’s mission is, after all ’to organise the world’s information’ and with around 60% of search traffic coming from mobile devices now, it makes perfect sense to give preference to mobile-friendly websites, which are much easier to consume information on over standard fixed-sized sites that need a lot more work from the user to navigate.

As a digital agency, we have been building all of our client websites as mobile responsive for the last four years, not because we foresaw this big change in search results, but because it provides a much better experience for the end user which, in turn provides a greater return for our clients. We also took the view that whether the site is search-dependant or not, it should be modernised for mobile. It’s just better. Google are right.

Four years ago we took the decision to put the user first when designing websites. This meant including an extra stage in the design phase to think about how people will use and interact with the site and its content and figuring out how to make the experience a pleasure rather than a pain. It also meant taking a mobile-first approach – designing the site primarily for mobile use and designing the desktop version after.

This type of thinking and planning early on in the design phase has proved invaluable. It allows users to land on the right pages and allows them to find the information they want as quickly and as easily as possible. Happy users are much more likely to buy. Frustrated users will go elsewhere. It’s only a click away now. Not a drive across town.

Responsively designed websites look like normal sites on desktop but once resized to mobile or tablet resize to have larger text, easy to click links and an easy to use navigation. Below are two examples that we have built (click to view the sites).

Web Design BelfastWeb Design Belfast

This change clearly has ranging effects on different types of businesses. It will hurt businesses that rely heavily on search for sales and businesses that rely on local search for foot-fall, such as cafés and restaurants, could suffer badly too. But fear not, help is at hand and it doesn’t mean scrapping your website. In most cases it just means redesigning what you have, See it as an opportunity.

If you would like to chat about your site just give us a call on 028 9031 4415.

For a FREE website review just complete the form below and we will be in touch.


Jaime Steele

Jaime specialises in brand strategy, creative concepts, naming strategies, digital media marketing and technical project management. He has a strong background in delivering and managing social media and digital marketing campaigns for both small start-ups and blue chip companies.

He has also worked with many top professional athletes, advising on personal branding, sponsorship and social media.

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