Does technology make us more human?

Good friend and Creative Director, Giles Phelps, alerted me to a fabulous little film on TED today delivered by anthropologist Amber Case. Her assertion is that far from dehumanising us as many would argue, technology in the form of mobile phones, social networks and computing devices actually increases our ability to be human. That the digital world has elevated us to a level that we’ve never before been capable of.

There’s also an interesting point in there about us not having time to reflect and assess who we really are. That simple process has been wrenched from our grasp by our constant need to keep in touch, engage and update our digital selves. It’s one of the best TED films I’ve ever seen and if you have a spare 8 minutes 24 seconds in your digitally hectic life it’s well worth a look.

Jaime Steele

Jaime specialises in brand strategy, creative concepts, naming strategies, digital media marketing and technical project management. He has a strong background in delivering and managing social media and digital marketing campaigns for both small start-ups and blue chip companies.

He has also worked with many top professional athletes, advising on personal branding, sponsorship and social media.