Superbowl 2016 an advertising warzone

  February 7th 2016. Levi Stadium, Santa Clara, California.

Spotlight Friday- Father’s Father

Northern Ireland as a country has a population of 1.8 million people.

Pale Blue Dot is a Reed Award finalist again

Last year our work for client Alliance’s

Christmas Time, Turkey and Teamwork.

A few days have past now since the Pale Blue Dot team headed out into the fairy light strung alleys of Belfast for the annual office Christmas party.

A Giant Leap for Cyril Johnston

We recently designed and built a corporate website for one of NI's longest-established companies, Cyril Johnston.

Reflections on Ad Age Digital Conference Part II – Project Re Brief

I was fortunate enough to attend the first screening of Google's new film Project Re Brief last week in New York after spending two days listening to leading industry experts talk about the changing face of display advertising.


"Imagination is everything. It is the preview of life's coming attractions.

What were Groupon thinking with their Super Bowl ads?

Who knows what Groupon were thinking when they produced these ads for Super Bowl XLV.

Attention all humans

Being relevant and understanding what motivates people is a particular hobby horse of mine.