OUR APPROACH

We are one of the most experienced branding agencies in Belfast, offering international expertise with a refreshingly down-to-earth pragmatism. We believe that a great brand can to contribute positively to business success, which is why we take time to get to know your organisation before making any recommendations. Taking a great leap into the unknown usually ends up messy and painful for all concerned, which is why our approach is based on diligently gathering insight and rigorously applying creative intellect to emerge with a unique brand proposition bursting with possibility.

OUR
METHODOLOGY

It’s a methodology that goes far beyond plucking random logos, fonts and colours out of thin air. The way we tackle branding is more holistic and has a positive influence at every level of an organisation, not just its marketing. Typically we’ll spend time getting to know you, your customers, your history and future aspirations. We’ll identify the key characteristics of your brand, what it stands for now and what it could become.

WHERE
WE END UP

Where we end up depends on individual client requirements but more often than not includes a set of design assets (logo, colours, photography style etc) based on a central brand proposition, value sets and a tone of voice. Sometimes we’ll include sample language and messaging for advertising or your website and we can also produce internal communications to unify your employees behind the new brand thought. As you’ve probably guessed by now, this isn’t an off-the-peg approach to branding. But then, who wants to be seen out and about wearing the same clothes as their competitors?

TESTIMONIALS

I’ve been working with the Pale Blue Dot team for the past five years. They not only consistently deliver my creative vision, they take it to the next level.

John Carew
Ex-Premiership & International Footballer. Professional photographer, model
and actor.

I set up a financial services business in London from scratch in 2002. By 2012 we were international, offices in 9 countries and employing circa 300 staff. We needed a brand refresh and new marketing ideas, for which we engaged Pale Blue Dot. They undertook a brand audit and met with staff, clients and outside vendors. The outcome was a completely refreshed brand and immeasurably improved articulation on what our firm is, how we service our clients and how we work. This was new territory for us, so we observed and waited for the results of the brand audit and their creative suggestions related thereto. I have never worked with such creative and insightful people. They hit the nail on the head so many times and helped us re-articulate our core business beliefs in such a clever way. The improved website, marketing materials and feedback also led to improved staff morale as our rapidly expanding staff base could more easily relate to what our business is and how we work. They felt more a part of an elite team than before. The crew at Pale Blue Dot are the finest in their field and I have no hesitation recommending them.

Barry P A Carroll
Founder and CEO, Augentius Group

Throughout the process of delivering our new brand and associated collateral, our happiness was always the top priority for Pale Blue Dot. They took time to fully understand our business and what we needed from our brand, and worked with us to deliver a concept unique to our needs.  We felt that we really mattered to them – their client care, attention to detail and timings reflected a high level of customer care and design. I would highly recommend them.

Christine Adams
Marketing Director, Tughans

The team at Pale Blue Dot were absolutely brilliant to work with; responsive to our needs with lots of solutions to our many queries. As it was our first website, we were still in the process of understanding what we needed so admittedly, there was lots of chopping and changing, but Pale Blue Dot were incredibly accommodating and did their best to advise and direct us to completion. We were very happy with working with the team, who we continue to have a great relationship with, and would be pleased to recommend them to anyone looking for a great looking website, made by a friendly and fun team.

Bonnie Brulée
Miso Tasty

I came from a mechanical/engineering background with a dream to make products for race bikes as they are a big part of my life. My goal was to work in a industry that I have great passion for and to accomplish a life-long dream. I had the skills to manufacture and bring the product to market but needed someone to give it a brand. This is where Pale Blue Dot came in. They managed to get inside my head to understand my business and came up with a name, brand and design that not only works, but that I am really proud of. Working with the team I learned that they aren’t 9 to 5 people. They never seem to stop, which suited me well, exchanging emails on Saturday mornings! Having never engaged with a professional branding agency before, I really wasn’t sure what to expect but Jaime and the team really put me at ease, guided me through the process and did a fantastic job. I couldn’t be happier.

Michael Huey
Huey Racing Lines

The guys at Pale Blue Dot have been instrumental in helping us develop our brand, web and digital strategies for our two wine businesses. From concept to design and implementation they provide the full service.  We highly recommend this forward-thinking company.

Charles & Ruth Simpson
Domaine Sainte Rose & Simpsons Wine Estate

Over the last 16 years, in my previous roles for BT, Orange, Vodafone and UTV, I have worked with many of the bigger agencies both in Northern Ireland and London. None of them come close to Pale Blue Dot when it comes to strategy, creativity, attention to detail, value for money and most important of all: results. I would recommend them, but I really want to keep them all to myself.

David Beck
Manging Director, Cyril Johnston

The manner in which Pale Blue Dot reinvigorated the William Clark brand was exemplary. The proposal they gave demonstrated an empathy with our business that few others have been able to grasp. They exceeded our aspirations by listening, understanding and creating a brand and web site that realised the potential of the company. Attentive to our needs and professional in their understanding of our business capabilities has put William Clark back in the market. The quality of subsequent enquiries has returned the investment in a very short space of time.

Paul Callan, Owner William Clark

Pale Blue Dot gave us our name, our branding and even helped us to refine our proposition.  More than just a branding agency, they actually took time to understand our business and our vision. We felt this to be a significant differentiator in the market, with so many agencies focused purely on their own design inclinations. By understanding what we do, the Pale Blue Dot team brought deeper insight and more focused knowledge to help turn our idea into a real brand in a very short period of time. Their strategic work was only the starting point. They built upon the initial work and helped to reinforce the brand identity with clever graphic design, detailed branding documents and a unique and highly functional website. The added bonus was that they were a fraction of the cost of a London agency. I would highly recommend you get in touch with Pale Blue Dot.

Jonathan Summers
Co-Founder Mudano

WOULD YOU LIKE TO DISCUSS A PROJECT?

GIVE US A CALL ON +44 28 9031 4415 OR EMAIL US ON [email protected]