We are one of the most experienced branding agencies in Belfast, offering international expertise with a refreshingly down-to-earth pragmatism. We believe that a great brand can to contribute positively to business success, which is why we take time to get to know your organisation before making any recommendations. Taking a great leap into the unknown usually ends up messy and painful for all concerned, which is why our approach is based on diligently gathering insight and rigorously applying creative intellect to emerge with a unique brand proposition bursting with possibility.
It’s a methodology that goes far beyond plucking random logos, fonts and colours out of thin air. The way we tackle branding is more holistic and has a positive influence at every level of an organisation, not just its marketing. Typically we’ll spend time getting to know you, your customers, your history and future aspirations. We’ll identify the key characteristics of your brand, what it stands for now and what it could become.
WE END UP
Where we end up depends on individual client requirements but more often than not includes a set of design assets (logo, colours, photography style etc) based on a central brand proposition, value sets and a tone of voice. Sometimes we’ll include sample language and messaging for advertising or your website and we can also produce internal communications to unify your employees behind the new brand thought. As you’ve probably guessed by now, this isn’t an off-the-peg approach to branding. But then, who wants to be seen out and about wearing the same clothes as their competitors?