Attention all humans

Being relevant and understanding what motivates people is a particular hobby horse of mine. I think that putting humanity at the centre of our work aids engagement and relevance. Understanding how people think and what they do goes a long way towards connecting them to our clients’ brands. Below are two fabulous examples of what I mean, but not from our own portfolio I hasten to add.

Both use Google Adwords to target specific audiences and both also use an insightful understanding of the human condition to pre-empt what that audience might be searching for online. I hope you enjoy their ingenuity, creativity and most of all, humanity.

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Jaime Steele

Jaime specialises in brand strategy, creative concepts, naming strategies, digital media marketing and technical project management. He has a strong background in delivering and managing social media and digital marketing campaigns for both small start-ups and blue chip companies.

He has also worked with many top professional athletes, advising on personal branding, sponsorship and social media.