Being relevant and understanding what motivates people is a particular hobby horse of mine. I think that putting humanity at the centre of our work aids engagement and relevance. Understanding how people think and what they do goes a long way towards connecting them to our clients’ brands. Below are two fabulous examples of what I mean, but not from our own portfolio I hasten to add.
Both use Google Adwords to target specific audiences and both also use an insightful understanding of the human condition to pre-empt what that audience might be searching for online. I hope you enjoy their ingenuity, creativity and most of all, humanity.