Attention all humans

Being relevant and understanding what motivates people is a particular hobby horse of mine. I think that putting humanity at the centre of our work aids engagement and relevance. Understanding how people think and what they do goes a long way towards connecting them to our clients’ brands. Below are two fabulous examples of what I mean, but not from our own portfolio I hasten to add.

Both use Google Adwords to target specific audiences and both also use an insightful understanding of the human condition to pre-empt what that audience might be searching for online. I hope you enjoy their ingenuity, creativity and most of all, humanity.


Jaime Steele

Jaime specialises in brand strategy, creative concepts, naming strategies, digital media marketing and technical project management. He has a strong background in delivering and managing social media and digital marketing campaigns for both small start-ups and blue chip companies.

He has also worked with many top professional athletes, advising on personal branding, sponsorship and social media.