Why we all need a little more hygge in our lives.

Last weekend I found myself in Copenhagen exploring one of Europe’s biggest cities.

3 reasons we think Magento is Magic

We live in a world where buying is easier than ever before.

Spotlight Friday- Stork & Co

As individuals who love to create, there is nothing we love more at Pale Blue Dot than helping others do the same.

The secret power of a good haircut

Hair. We all have it. Some of us have lots. Some of us, well best not to mention it.

Prince and the Multimedia Revolution

On Thursday 21st April 2016 the world learned of the passing of Prince Rogers Nelson, musician, songwriter, vocalist, actor and producer.

David Bowie Inspired Illustration for Sound and Vision

We love illustration here at Pale Blue Dot. It can be used in so many different ways.

Spotlight Friday- Maven

Fridays and weekends are all about inspiration. Breathing in and taking stock of what you have accomplished this week, and want to in the next.

Spotlight Friday- Sherryvallies

This Friday we are talking about Monday. On Monday we watched Sherryvallies first documentary with Manifesto Films.

Back to Back wins at the Reed Awards

We were delighted to hear last year that we would once again be rubbing shoulders with the greatest political minds in the world on February the 18th in Charleston, South Carolina at the Reed Awards.

Creating Simplicity

Less is more. That’s what they always say, but is it true? Well that really depends what it is in reference too.

Spotlight Friday- Brewbot

Another week, another Friday. It has been a busy week in the Pale Blue Dot Office.

Networking the good, the bad and the ugly

Networking. It is the most terrifying of words that any new start can hear.

Spotlight Friday- Arts and Business NI

There are many things that when you initially hear them put together in a sentence cause you to pause for a moment.

Do you really need a copywriter?

      Picture the scene. You’ve invested substantially in your latest marketing campaign’s design work and it’s looking rather splendid.

Spotlight Friday- Hannah McPhillimy

  It’s Friday again. Which means it's the weekend and the second instalment of our Spotlight Friday.

Spotlight Friday- Father’s Father

Northern Ireland as a country has a population of 1.8 million people.

We Love Lists and books.

We all make them. Written, verbal, to-do, groceries, holiday destinations, books and ideas we could go on and on because we use them every day.

B is for Brand

Hiut Denim is a brand that I really admire.

Christmas Time, Turkey and Teamwork.

A few days have past now since the Pale Blue Dot team headed out into the fairy light strung alleys of Belfast for the annual office Christmas party.

Choosing Opportunity

Following this recent weekend I have been thinking about choosing opportunity.

Word Association

As a follow-up from our briefing for the

New Taylor & Boyd Website Showcases Impressive Portfolio

We recently designed and built a new website for Structural and Civil Engineers firm, Taylor & Boyd.

A Giant Leap for Cyril Johnston

We recently designed and built a corporate website for one of NI's longest-established companies, Cyril Johnston.

Barry P A Carroll Appointed To Board

Barry P A Carroll has been appointed as a Non-Executive Director to the board at Pale Blue Dot.

Google Panda 4.2 Update

Google has announced its first change to the Panda algorithm in almost 10 months; say hello to Panda 4 2.

New Website For Queen’s University Belfast’s Policy Engagement Department: QPOL

QPol is the ‘front door’ for public policy engagement at Queen’s University Belfast, supporting academics and policymakers in sharing evidence-based research and ideas on the major social, cultural and economic challenges facing us regionally, nationally and beyond.


Doomsday has arrived. If your website isn’t mobile-friendly and relies on search for its traffic you could have a little problem on your hands.

A New Look for Alliance

Continuing the theme 'Step Forward' from the last European and Council Elections, we produced this beautifully illustrated, animated film ahead of The Alliance Party of Northern Ireland's 2015 conference.

Pale Blue Dot wins Gold at US Political Awards

The press release after winning gold at the Reed Awards in Las Vegas.

Why it’s sometimes right to think wrong.

Last week's report from CERN that scientists had managed to fire particles faster that the speed of light rocked a few quantum physicists back on their heels.

Why blogging style is just as important as blogging content

A couple of weeks ago, Jaime and I were lucky enough to speak at the Association of British Professional Conference Organisers symposium at the Barbican in London.

Our must-see TED Talks for marketing

To follow on from Mike's piece on curiosity yesterday I thought it would be a nice Friday treat to share our favourite TED talks videos with you.

Hemingway, the Fleming way

George Bernard Shaw famously began a letter with this apology: "Sorry this letter is so long, I didn't have time to shorten it".

What’s a brand?

My simple thoughts on this much talked about subject. 1.

Take the road less travelled by

When I get asked what defines something as being creative or otherwise, I often say, ‘it’s something that’s different; something that’s not been seen before; a new way of thinking, talking, singing or communicating an idea.

The Nexus Generation

The hype around Google's Nexus 7 device has been consistent but less intrusive than the global frenzy that surrounds any Apple release.

Alliance Party – Delivering Change

Last year, as part of our rebrand of the Alliance Party, we delved into their history to discover that they had been 'Leading Change' since their formation in 1970.

Reflections on Ad Age Digital Conference Part II – Project Re Brief

I was fortunate enough to attend the first screening of Google's new film Project Re Brief last week in New York after spending two days listening to leading industry experts talk about the changing face of display advertising.

Reflections on Ad Age Digital Conference Part I – Brand Storytelling

Brand Storytelling Brand Storytelling is one of my major takeaways from the Ad Age Digital conference in New York last week.


Last week we spoke at the PFS conference in Birmingham about how to engage in 'Inbound Marketing'.

Shock, horror! An anti drink drive ad without any shock, horror!

I came across this ad from New Zealand this morning. It's aimed at teens and early twenties males in an attempt to reduce drink driving.

Google + Celebrities = Success?

It is no secret that celebrities use social media to connect with their fans and promote their products.

Custom BBQ Branding Irons and Muscle Cars. It must be the 4th July

For once the weather has been exceptionally appropriate today, just in time for us to embrace some 4th of July celebrations.


"Imagination is everything. It is the preview of life's coming attractions.

This is not your life

I read this early this morning on http://thisisnthappiness.

Love where you work. Work where you love.

Over the years, we've worked in all arts and parts. Ireland, obviously, but also South Africa,  USA, France, Belgium and the UK.

Wear your client’s shoes

This is follow-up blog post to one Jaime wrote yesterday about getting under the skin of a client's business to really understand their market, background, aspirations and indeed worries.

Understanding your client’s business

Understanding your client's business is one of the key factors in creating a successful brand.

Get a life

Just before Christmas we posted a blog about it being our number one aim this year to correct our mad work-life balance and spend more time with family and friends.

How much does a good idea cost?

£3.94 by my reckoning. The best piece of advertising advice I ever got was from a Creative Director in London called Al Midgley.

Ken and Barbie are social animals

I never thought I'd be writing a blog post about Barbie but here we are.

Think different

Here’s to smart people. Here’s to the entrepreneurs who work hard, think fast and get their hands dirty.

What were Groupon thinking with their Super Bowl ads?

Who knows what Groupon were thinking when they produced these ads for Super Bowl XLV.

Great marketing starts, somewhere over the rainbow

The old advertising adage that if you get the strategic or creative direction pointing in the wrong direction at the beginning of a project, you'll always end up in the wrong place is as true now as it was 75 years ago when first proposed by JWT.

Write drunk. Edit sober.

I’m on a bit of a Hemingway trip at the minute. The headline for this blog post is one of my favourite pieces of writing advice from Mr H.

Becoming Influential

Unless you are a serial stalker there is little point in investing online if you start thinking 'influence'.

Attention all humans

Being relevant and understanding what motivates people is a particular hobby horse of mine.

5 ways video will help you reach the business audience

We have been producing all kinds of web video for the last couple of years ranging from quirky animation to serious and hard hitting live action.

Be more Dale Carnegie than Don Draper

I first heard this line in the Social Media Revolution 2 video by Socialnomics which is featured below.

Brand New Year. Brand new you.

Did you make any resolutions as the clock ticked over into 2011? If you did, I bet improving your personal brand wasn’t one of them.

This blog post is all about you. Yes, you.

They say people don’t read print ads with copy in them any more.

Don’t forget to take the online offline

Last we we made the point about the importance of meeting people in the offline world.

This isn’t work. This is my hobby.

You’ve probably heard the phrase ‘find a job you enjoy and you’ll never work a day in your life’.