Big Picture. Fine Detail.

Mapping your route is central to everything we do, regardless of the project. We look at the bigger picture first. Not just where you are now and not only where you want to go, but all the milestones along the way and the interesting places we could end up. It helps us to think wide and rule nothing out. Then, when our strategy is lined up, we progressively zoom in, eventually crafting the fine detail when we know the destination is within sight.


Strategic planning is the central pillar that supports everything we do. It’s our golden thread – the message running right through our stick of seaside rock. It aligns what we do to your overall business objectives. We believe that without a strategy in place before you commission a piece of marketing, there’s no point spending time and money on creative output. Creativity for its own sake is just art. And unless you are an art collector it’s not really worth indulging in that sort of thing. That’s why we do a lot of work before we start the actual work. We’ll assess your overall business objectives, plotting any stepping-stones along the way. We’ll look at what your competitors are doing. We’ll examine where you’ve been before and give you options to explore moving forward. The strategic plan can take many forms. A brand proposition, a digital roadmap and a customer service process are just a few of the many strategic routes we plot. It’s common sense really, but it’s surprising how uncommon it actually is.

Pale Blue Dot Belfast


“Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every “superstar,” every “supreme leader,” every saint and sinner in the history of our species lived there-on a mote of dust suspended in a sunbeam.” Carl Sagan, Pale Blue Dot


We are a lean, multi-disciplined team and because of that, everyone has to be good at what they do. Just like the International Space Station, there’s no room for passengers on our mission.

Jaime Steele

Managing Director

Andi McCarroll

Creative Director

Andrea Mills

Account Director

Barry Carroll

Non-Executive Director

Nathan Nelson

Web Developer

Paul Donnelly

Senior Web Developer & Ecommerce Expert

Mike Fleming

Copywriter & Brand Planner

Jonny Agnew

Account Executive

Clare McCann

Graphic Designer

Emi Pallarès

Web & App Developer

Kristian Duffy

Senior Illustrator & Animator

Alice Meneely

Senior Designer