We live in a world where buying is easier than ever before. Gone are the days where you need to plan ahead. You can forget about the opening and closing hours, it’s unnecessary information. When Michael Aldrich invented online shopping he changed the world as we knew it. Sometimes I forget that the world of my grandparents didn’t have everything I had when I joined it in 1990. I don’t consider anything when I casually hit the purchase button on those pair of jeans. Nor do I give it a second thought when the same pair of jeans arrives 4-5 days later. It’s just too easy.
What kind of Jedi mind games are at play here? How do online businesses hook and sink us like a big game fisher?
I’ll let you in on a not so secret trade secret. It’s a little bit of clever thinking and a smart e-commerce application like Magento that really gets that money rolling.
Magento is the world’s leading provider of omnichannel innovation. It facilitates the creation of some of the most innovative physical and digital shopping experiences. Voted for the third year in a row in 2015 as the number 1 platform for powering the Internet’s top retailers, it came out on top again in the retailer B2B ecommerce 300 guide.
Flexible, adaptable and innovative. These are just three of the reasons our team loves Magento. Let us explain.
Magento software is open source. Meaning you can use it straight out of the box to begin fulfilling your demands. Modify it to your hearts content using 3rd party plugins or a design of your developers own making. We love this almost ‘organic’ feel. Which allows it to be crafted and customised to particular businesses. There are a number of versions on the market, Magento Community and Enterprise being the most well-known, and no limits to the extent with which Magento can be used. It can be grown or scaled back depending on your needs. Always providing a clean user friendly offering, designed to maximise sales potential.
Being able to size up and down using the free software or one of the package options as needed is a major plus. No matter what our client’s business needs are, Magento offers it all. From its free version- Magento Community right up to the full bells and whistles Magento Enterprise. It consistently gives us confidence that the client’s site is going to be as progressive and creative as we want and still perform.
One of our favorite Magento abilities that we feel shows this adaptability, is the ability to run multiple websites using the same common backend on Magento. Each site can still have its own unique domain and design but is centrally controlled using Magento. Some of our clients operate in multiple categories, offering different products and services. This unique ability makes their lives easier with one central panel to control all of their individual sites.
As an open source platform it would be fair to say that Magento is always innovative. They raised the bar yet again when they launched the new version of Magento Marketplace at ‘Imagine 2016’. The official extension store boasts a simplified user experience allowing fast access to high quality extensions. Carefully curated, the store offers only offer the best extensions on the market. Creating a positive experience that builds trust from merchants, partners and developers. Continually evolving ever since, Magento has numerous developments, customising and creating plugins to transform the open source platform. The result- constant innovation. We love that behind Magento is a diverse expansive community of coders and developers. At the time of writing the Magento Marketplace boasts 7000 plugins that can transform the exponential performance of your site. This only scratches the surface of what is possible for your business with the Magento software.
If you have an e-commerce business and are looking to transform how you are seen and talked about, then get in touch via the details below to talk to us about using Magento in your business today.